Telecom Regulatory Authority of India cracks down on pesky calls

Telemarketers continuing to bombard cell phone users with unsolicited text messages and calls despite a law barring the same coming into effect last September, the Telecom Regulatory Authority of India (Trai) on Monday said that telecom resources of blacklisted telemarketers "In case, the telemarketer is blacklisted for sending UCC through the telecom resources allotted to it for sending promotional messages, the telecom resources provided to it for sending promotional messages shall be disconnected," Trai said.

These conditions are part of the Trai's Telecom Commercial Communications Customer Preference (Ninth Amendment) Regulations, 2012. The regulation, which came into force on September 27, 2011, was introduced to provide an effective mechanism for curbing pesky marketing calls.

Subscribers had to register with the National Customer Preference Registry (NCPR), earlier known as Do Not Call Registry, to get relief from commercial communications. The regulations state that, in case, a subscriber registered with NCPR receives general pesky calls and messages, the telecom operator will have to issue a notice to the concerned telemarketer. After the sixth notice in a calendar year, the telemarketer would be blacklisted for two years.

Following the blacklisting, the operator, under the regulations, has been mandated to disconnect telecom resources provided by it to such telemarketer.

Strangely, the government has expressed inability to deal with telemarketers as pesky calls and text messages have been rising multifold since the regulation was enforced in September.

Last year, Telecom Minister Kapil Sibal had expressed the government's helplessness on the issue.

Source By India Today



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